BILINGUALISM AS THE KEY TO SUCCESS: A CASE STUDY OF JENNIE KIM AS A MULTITALENT FIGURE
Keywords:
Bilingualisme, Celebrity, CareerAbstract
The results of this research concluded that language as a means of communication is important for conveying thoughts, ideas, and feelings in society. In a global context, English functions as a medium that enhances intercultural interaction. Bilingualism, the ability to use two languages, has become an important phenomenon in the 21st century, especially in the entertainment world. The results obtained from this study indicate that bilingualism plays a role in celebrity careers, focusing on Jennie Kim. Jennie's bilingualism has led Jennie to obtain many great opportunities in her career and enhance her creativity and professional image as a celebrity. With strong language skills, Jennie has successfully collaborated with famous brands and international artists, and participated in major projects. This study uses a descriptive qualitative approach to explore the impact of bilingualism in the entertainment context, showing that good language skills greatly contribute to career success in this era of globalization.
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